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India Has A Long And Dominant Practice Of Small Family Enterprises And Street Traders, But The Web Marketplace Is Growing Here Too.
"Most folks of my age today in India literally live online," says Seeya Malhotra as she unwraps a box that has been brought to her desk at work. And they mostly use development of web shop in Bosnian izrada web shopa.
The box contains a group of desk speakers which she had ordered on the internet 1 or 2 days before.
Purchasing items at the press of a button is the way Seeya shops nowadays - she says almost 1/2 her wardrobe has been bought online, as well as her lunch and plenty of other things.
India has a long and dominant practice of little family enterprises and street traders, but the net marketplace is growing here too.
As net use rises at a fast pace, so too does the uptake of web shopping.
There are way more than sixty five million folks logging onto the web in India, says research group Juxt.
This could be a small proportion of the country in total, but in itself represents a large market.
And Juxt guesstimates four in every 5 of these web browsers shop on the internet.
At this rate, India may become one of the top 10 e-commerce hubs in the world by 2015, announces Murali Krishnan, the manager of eBay India.
His prediction is based not only on increasing Internet uptake in India's smaller cities, but also growing consumerism, which is driving demand for foreign labels.
"The huge expansion of retail malls has elevated awareness of the most recent brands and products," he says.
"As a result, the Indian ebusiness market is growing swiftly ; in fact it's exploding."
India has more than 3,311 e-commerce hubs, according to studies conducted by eBay India for its 2011 census.
The company analysed transactions made on the site between July 2010 and July 2011.
Delhi, Mumbai, Bangalore, Jaipur and Chennai remain the most important towns in terms of ebusiness, according to eBay, but what's more telling is that around forty percent of transactions now come from smaller cities.
It is this broadening reach and customer base which is enticing more of India's smaller enterprises online .
Shoe surfers
In her studio in South Mumbai, Payal Kothari is sketching designs for her last shoe collection.
Crammed into the tiny space are boxes on boxes of footwear - from high heels with sparkly ankle clasps to wedge sandals encrusted with beads.
Ms Kothari's designs are worn by Bollywood stars and Bollywood hopeful alike.
In the past year, she decided to begin to sell her wares through assorted web shopping portals, having formerly only sold to stores.
Ms Kothari announces she has customers across India, and has orders from Chennai to Chandigarh.
"The prime reason we are selling online is because we will be able to reach a bigger buyer base in smaller towns apart from the metros," she says.
"The country is vast so the only real way we can do that is through a few websites."
For Ms Kothari web sales offer other advantages ,eg avoiding the elevated costs of retail space, and a guaranteed sale before a product is shipped out.
"When we sell online, we will be able to actually concentrate more on making the product," she says.
Popular Indian net sites during the past decade have included travel booking portals - the Indian railways ticket site (IRCTC) is used by just about one in 5 of the states web users, according to research company Comscore.
Recent successes include online books, pictures, and accessories store Flipkart that has been styled as India's answer to Amazon.
The company, which started in 2007, is India's ecommerce success story and is allegedly valued at $1bn (£635m).
It now employs more than 2,500 staff, and has 8,000,000 visitors a month as reported tagza.com.
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